Merlo Theodore

Need some serious cash in a flash? Assuming you already have a customer base, here’s what you can do: 1. Identify your best customers. If you have only two lists, one of prospects and one of people who have actually made a purchase from you, then of course choose your list of buyers. But if … Read more

I got out my trusty calculator and did a little math. Assuming you make your own information products, what would it take to earn $100,000 in a year if you work with affiliates and pay them 50% commission? $47 Ebooks: You’d need to sell 355 of these a month, or 12 per day. $97 Teleseminars … Read more

There may be no faster way to create a great product than by interviewing an expert in your niche. You set a time for the interview, prepare a few questions, record it, and possibly get it transcribed. Total time? Maybe 2 hours, tops. But exactly what is it that you, as the interviewer, need to … Read more

Can you really get 50,000 visitors to your blog in 30 days or less… and do it without lists, without JV partners, without name recognition and without advertising? Jane Smarts was a brand new blogger who knew she would have to do something different to get visitors to his brand new blog. And to put … Read more

Yes, people come for the content, but first you’ve got to attract them with the image. After all, images are the first thing people notice about your page or post. The right image can grab attention and create intrigue, mystery, curiosity and a host of other emotions that wrap their tendrils around your visitor and … Read more

We are all familiar with social proof – placing positive testimonials on your sales pages and websites to show what others think of our products. However, there is a form of social proof used by many marketers that actually backfires and causes sales to drop dramatically, and it’s what they call “negative” social proof. It … Read more

If you’re not outsourcing some of your work yet, you might be wondering what the benefits are. Obviously you’ll save time, but you’re trading money for the time saved. So is it really worth it? Here are 7 benefits of outsourcing you may not have realized: 1. Not only are you saving time, but the … Read more

If you’re in the IM niche, you probably get the same emails I do asking: “I need to make money YESTERDAY, what do you recommend?” Or maybe you need some extra money for a project you’re working on right now, or you’ve got an unexpected bill. Here’s a method I sometimes suggest for earning a … Read more

Tony Robbins is fond of saying that “Success leaves clues,” and he’s right. Let’s look at how to use this to your advantage so that you can reverse engineer your way to success. Say your goal is to make $10,000 a month with your online business, since that’s a very popular goal among Internet marketers. … Read more

Have you tried offline marketing yet? If not, why not? Odds are you’re hesitant to offer offline services because you’re afraid of sounding less than super intelligent when talking to business owners. Maybe approaching them makes you nervous. Maybe you just don’t feel like enough of an expert. Whatever the reason, take heart. Business owners … Read more